About

Mission

At Good Soul Shop, we help #goodsouls reduce waste, plastic, and toxins from their lives. 

What We Believe

We believe sustainable living should be accessible to everyone and promise to meet you where you are on your sustainability journey. We commit to bringing high quality, carefully curated products to our online marketplace.

Who We Are

Heather Rolinski Good Soul Shop

Hi! My name is Heather Rolinski and I founded Good Soul Shop, Indiana's premier online marketplace for sustainable living. 

I’ll be honest. I still generate trash and it doesn't all fit in a mason jar. But today, I generate a LOT less of it. And I still use some plastic in my life, but when I purchase something new, I make sure I am selecting recycled or post-consumer waste material and that the item can stay out of the landfill at end-of-life. I am more aware of toxins and work within my means to eliminate toxic products from my home, including cleaning, beauty and bath products.

My journey did not happen overnight and yours doesn’t have to either. I started small by swapping plastic bags for reusable bags, plastic straws for stainless steel, making my own shampoo (er, no poo), eliminating paper towels and napkins, and so on.

The changes we make today to reduce waste, combined with another person’s effort, and another person’s effort, and so on will collectively make a positive impact. We only get one planet and one life. And personally, I want my nieces to grow up in an environment with clean air and water, with bees buzzing, and free from toxins and disease. Utopia? I hope not. It's up to all of us to create this future and clean up our planet for the generations to come.